ZERB & RITA ORA "If It's Not Love"

Zerb and Rita Ora Release “If It’s Not Love” on April 17 via TH3RD BRAIN Records
Brazilian producer Zerb returns with a new collaboration, this time joining forces with Rita Ora. "If It's Not Love", written by Zerb, arrives on all platforms on April 17 via TH3RD BRAIN Records.
The story behind the track is more understated than expected. It began with an Instagram DM: Rita Ora reached out after hearing Zerb’s track “Space” while traveling in Italy. What started as a simple message quickly evolved into a full collaboration. “A few months later, ‘If It’s Not Love’ was born,” Zerb says. “I truly love this record, and it’s an absolute honor for me to work with Rita.”
For those who have followed Zerb’s trajectory, the collaboration feels natural. Over more than a decade, he has built a catalog alongside global names such as Coldplay, Ty Dolla Sign, Wiz Khalifa, steadily expanding his reach across markets and styles. He has also performed at some of the world’s leading festivals, including Tomorrowland, Rock in Rio, Lollapalooza and Coachella, where he is set to appear at this year’s edition. A consistent run of international tours has further established his presence beyond Brazil.
Rita Ora brings a complementary energy to the project. With billions of streams and a career built on versatility, she moves seamlessly between pop, dance and collaborations with producers across a wide spectrum, a natural fit for the sound Zerb has been developing.
“If It’s Not Love” reflects that balance: club-ready production meets undeniable pop vocals. The result aligns with both artists’ trajectories and signals the growing intersection between Brazilian electronic music and the global mainstream.
About Zerb
Born in São Paulo, Brazil, Zerb has consistently pushed the boundaries of electronic music, developing his production skills largely independently. His breakthrough came with a standout remix of ZHU’s “Faded,” created alongside Vintage Culture, followed by an official remix of Ookay’s “Thief,” which the original artist praised as surpassing the original.
His debut solo EP, STILLUNKNOWN, marked a shift toward a more personal artistic direction, while his second EP, SURRENDER, distilled a decade of musical evolution.
His single “Mwaki,” featuring Sofiya Nzau, went viral and topped Spotify charts, earning platinum certification in Italy. It became the second most Shazamed song globally for several weeks and generated over 100,000 user-created videos across social platforms. The track led to his first European tour, including performances at Tomorrowland, Parookaville and Ushuaïa Ibiza.
Following “Mwaki,” Zerb released “Addicted,” a collaboration with The Chainsmokers and Ink, which reached No. 1 on U.S. electronic radio. He also collaborated with Coldplay, delivering a remix of “Feels Like I’m Falling in Love.”